Discover the key principles of effective patient communications to ensure that patients are more likely to say yes to your recommendations and ultimately pay, stay and refer top quality clients!
Within Chiropractic, the term 'sales' or 'conversions' is often frowned upon. Having worked with hundreds of chiropractors across the globe over the last decade. I've seen this to be true in more cases rather than not. Getting a patient to say 'yes', pay, stay and refer is not only a set of formulaic reproducible research-based influence strategies but also something any chiropractor can master.
Using the strategies within this book makes it possible to enable the "selling" process to become a much more collaborative process that leaves patients feeling comfortable, in control and at ease, so that the ultimate outcome of healing can be achieved.